Rather than inciting fear, this new study says that anti-smoking campaigns should tap into smokers’ memories and tug at their heartstrings instead of using scare tactics. Researchers from Michigan State University say that advertisers often use nostalgia-evoking messages to promote consumer products, and that tactic could be just as effective
The post Heartfelt Memories May Be More Effective Than Shaming to Help Smokers Quit appeared first on Good News Network.
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