Bridgestone has invested $100 million into farming a desert-dwelling herb to replace the rubber tree for rubber production. Guayule (Why-OO-lee) produces rubber as a form of protection, and owing to its Chihuahuan Desert heritage, doesn’t need any irrigation. Guayule comes from the Asteraceae family, which includes species like chamomile, daisy, asters, marigold, and chicory. It […]
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