Monday, 3 April 2023

UFC and WWE will team up to form a $21.4 billion sports entertainment company

Roman Reigns holds up the WWE Universal Championship belt after defeating Jey Uso during an October 2020 match in Orlando, Fla.

The new business will focus on growing media rights and sponsorship revenue, and will be lead by Endeavor CEO Ari Emanuel. Vince McMahon, executive chairman at WWE, will serve in the same role.

(Image credit: WWE via AP)



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